Magic:the Gathering in South Africa is kinda dying. I’d like to know from any international readers (or SA readers who disagree – or just want to lay an egg) if it is looking to be the case there too?
I’m kind of going out on a limb here, but Magic in SA was never cheap. However it’s now costing the clients more to buy it (used to be about 2.5 bigmacs), and are now up to above 3 bigmacs. Also, the cards have a limited lifecycle. So looking at it from a retailer’s perspective, it’s not attractive. The price went up drastically (maybe not so much in comparison to other things in the slowing SA economy), enough to make the stock flow slower out of the store, making the return on your investment less profitable (if at all?!).
But what’s driving this? Well, my guess (and I’m going out on a limb that I got due to working in retail) is that Hasbro said… oh! You’ve grown in revenue 20% last year (that was probably 3 years ago… Mirroden anyone?), so your target for next year is revenue growth of another 20% (or more). So the guys at WotC thinks… ah 20% growth… our market is pretty fixed, so let’s just up the price a bit. Forecast about the same amount of units sold, and up the price by 20% and Bob’s your uncle!
So my guess is, that it’s the beaurocracy that’s killing the game (in SA), and had WotC stayed independant they’d have the freedom to keep things going where they wanted to go, rather than go where other’s want them to go. Maybe things will pick up, but for me, the game was always, and will continue to be, too expensive to play.
A deck of bicycles playing cards costs <R20 at Pick and Pay/Checkers… and you can play a gazillion games with it.